Analysis of Public Celebrity Apologies in America

Analysis of Public Celebrity Apologies in America Devin Black Julia TofantÃ… ¡uk Their circumstances and effects via analyzing specific cases Introduction Recently, I have become aware of a trend that has been sweeping across America – the celebrity apology, or precisely, the non-apology. I think I have always been aware of the constant apologies made by celebrities, but it has only been in the past year when I have actually paid attention to the words they were using to apologize, and under what circumstances they were apologizing. In fact, the exact moment when I became infatuated with the celebrity apology was when I was listening to a broadcast of the Opie and Anthony Radio Show in March 2014 and the hosts were discussing the numerous celebrity apologies that had been made during the previous week. Their discussion about celebrity apologies began to consume the show daily, until they officially established an â€Å"Apology Clock† on June 5, 2014 (Apology Clock, 2014). The experiment was to see if they could go t en days without a celebrity apology. The results showed that they could not, as there was at least one new apology a day and more often than not there were apologies from multiple celebrities. Their research ended unexpectedly one month later when one of the hosts became a victim of the celebrity apology. I will discuss more about this later in the paper. For the purposes of this paper, I will begin by defining the terms and scope the paper covers. Secondly, I will present some cases from a wide range of circumstances which celebrities apologized, and the results of their apology. Finally, I will discuss Americans’ reaction to the celebrity apology. Definitions According to the Merriam-Webster Online Dictionary , a celebrity is defined as â€Å"a person who is famous.† For this paper, the definition will be narrowed to only a person who is recognizable in North America and broadened to include corporations, as these are considered individuals under the law. An apol ogy is defined as â€Å"an expression of regret for having done or said something wrong.† For this paper, we also need to consider the definition of a non-apology apology , which is defined as â€Å"a statement that has the form of an apology but does not express the expected contrition.† An example of a non-apology apology would be saying â€Å"I’m sorry that you feel that way† to someone who has been offended by a statement. This apology does not admit that there was anything wrong with the remarks made, and additionally, it may be taken as insinuating that the person taking offense was excessively thin-skinned or irrational in taking offense at the remarks in the first place (Lazare, 2005). Case Studies of celebrity apologies and the results of the apology There are hundreds, if not thousands of examples of celebrity apologies. For this paper, the time frame of the case studies of celebrity apologies examined will begin in 1998, well after the advent of the Internet. This starting point was chosen because the Internet disseminates information almost effortlessly, therefore more people would be aware of the apologies given by celebrities.