M•A•C (Makeup Art Cosmetics) Essay

Today, the cosmetic fabrication is a very(prenominal) innovative and competitive industry where product innovation and taint image is the key to success. One of the publics cosmetics leading brands present is MAC, standing for Makeup subterfuge Cosmetics. The purpose of this essay is to present M.A.Cs stigmatization strategies and it differentiation to the competitors.Brand OverviewMakeup Art Cosmetics or MAC is one of the worlds fastest growing cosmetic brands. M.A.Cs creation was first in 1984 by twain men, domestic dog Angelo, a palmy businessman of a salons chain in Toronto, and Frank Tosken, a seasoned war paint artist and photographer. At first M.A.C was only used among the professional penning artists. Then, by word of mouth, it spread to the public. After that, in 1994, M.A.C was purchased by the Estee Lauder who owns many of the worlds popular cosmetic brands, and headquartered in the United States in New York and in Canada, Toronto has the largest branch. M.A.C c ontinues to be a protection brand, which is specialized for eyes, lips, face, skincare products, nails, brushes and fragrance.Brand ManagementMAC sells cosmetics of high quality that is intend for professional as well as everyday users, who are seeking for colorful, cutting-edge and creative makeup products. One of M.A.Cs brand personality traits is cosmopolitan, which has positioned itself for individuals of every color, race and ethnicity, which is reflected via its motto All ages, each races, all sexes, all M.A.C. This brand is typically sold in high-end department stores. They also have their own stand-alone stores, as well as an online shop.Brand DifferentiationThe brand is very popular because of its delicate texture, artistry, creativity, enduringness and huge choice of colors from pale nudes to bright colors. The products are also very well tolerated on every skin type and its items are also suitable for women with sensitive eyes (MAC, 2007). The prices of the M.A.C cosm etics are like with other high quality world cosmetic brands. M.A.C is now part of the international authority of the turnout and marketing of high-quality skin care, cosmetics, perfume and hair care products Lauder COS. Consumers are a young and fashionable people.Lesson LearnedI have learned the importance of branding and brand management from the course. Brand is very essential for all products and service. It can tell not only a name, sign and symbol of the goods and services of the sellers, but it can also be a competitive advantage for manufacturer, when consumers trust in the products and services. For consumers, brand is a symbolic device or signal of quality, which can refer to a promise and cohere with maker of product(s) in every industry.With true creative, artistic and colorful make-up products, the brand Makeup Art Cosmetics or MAC is one of the worlds trustful products which has a successful brand management, positioning and differentiation.pic picReference1. http/ /www.maccosmetics.com2. http//www.holypod.net/tag/make-up-art-cosmetics/3. http//www.enjoy-your-style.com/mac-cosmetics.html